Phenomenology of employee experience: According to McClelland's theory of needs

Dehghani, Neda; Gholipour, Aryan

Phenomenology of employee experience: According to McClelland's theory of needs

Document Type : Research Paper

Authors

Neda Dehghani ¹
aryan gholipour ²

¹ Public administration department, faculty of management, university of Tehran, Tehran, Iran

² Full professor in Organizational behavior and human resource management, Faculty of management,University of Tehran,Tehran, Iran

Abstract

In this study we will discuss the employee experience concept. This concept rooted in the experience economy and design thinking. It is human centric and nature centric and offers suggestions to companies so that they can have employees from four different generations by their side and keep them satisfied. Employee experience approach looks at organization and HR processes from viewpoint of employees and seeks to find a combination of employees' and organizations' demands. Being employee centric requires attention to their needs. Organizational behavior scholars have developed several theories about employees' needs. In this research we studied employee experience according to McClelland's theory of needs. Strategy of research is descriptive phenomenology and it conducted in two major software companies in Iran: Dotin and Hamkaran system. Research data is gathered by semi-structured interviews and focus group. The data were analyzed using Moustacas data analysis method. Effective elements on Employee Experience based on needs for Power, Achievement and Affiliation studied. For the people whit high need for power 22, need for achievement 35 and need for power eight units of meaning realized that categorized in six, seven and five bigger categories. These elements should be considered in designing EX, by organizations.

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