Document Type : Research Paper
Authors
1
PhD Student in Public Management, Department of Management, Faculty of Administrative and Economic Sciences, Ferdowsi University of Mashhad, Mashhad, Iran
2
Associate Professor Department of Management Faculty of Economic & Administrative Sciences (FEAS) Ferdowsi University of Mashhad (FUM)
3
Professor, Department of Management, Faculty of Administrative and Economic Sciences, Ferdowsi University of Mashhad, Mashhad, Iran
4
Professor, Department of Management, Faculty of Management and Accounting, University of Tehran, Farabi College, Qom, Iran
Abstract
Nudge management brings exciting and new opportunities to improve employee productivity through focus and organizational improvement. Among the benefits of nudge management is that employees do not have to make extensive changes to their work habits and need very little public funding, it is optional, and it is always possible to avoid it. The philosophy of this interpretive study is its qualitative approach, and its strategy is grounded theory based on the emerging approach. The population was the nurses of Kerman hospitals, 15 of whom were selected using a purposeful sampling method until reaching theoretical saturation. The research tool was a semi-structured interview. Data analysis was carried out in MAXQDA 2020 quality analysis software. Ultimately, the final model of the study was presented based on Glaser's six C's family approach. The relevant model refers to the causes, correlation factors, mediating factors, requirements and the results of the axial category of the study. Finally, by presenting the nudge management model, the study provided the necessary ground for understanding and recognizing this concept and its proper application in health organizations.
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